Positioning: The Battle for Your Mind
October 12th, 2006 by Duff OMelia
This is the excellent marketing classic by Al Ries and Jack Trout. I think it’s a must read for entrepreneurs and business owners. The subtitle of the book is “How to be seen and heard in the overcrowded marketplace.”
I really enjoyed how they used real company examples to illustrate their points about which types of marketing work and which don’t. It was quite eye opening to read about the marketing mistakes that companies have been making for years and continue to make today, such as the “line – extension trap” detailed in chapter 12.
Reading this book will certainly improve your business.
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