Article: What Sways Consumer Opinion
August 16th, 2006 by Duff OMelia
This was a pretty interesting article by Laurie Sullivan which was published in Information Week. I liked it because its conclusions seem to indicate that websites like Soapbox have a good future ahead of them.
Here are my favorite parts:
- JupiterResearch analyst Diane Clarkson wrote in a report that recommendations from family and friends are among online travel researchers’ most used resources…
- JupiterResearch advertising analyst Emily Riley said word of mouth, defined as online conversations, between two people that know each other is the most trustworthy method to gain information…
- “The days of reading some review from an expert is dwindling because people want to obtain their information from other users,” Rogoway said.
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