Pour Your Heart Into It
August 30th, 2006 by Duff OMelia
Howard Schultz is the author of this book and he is the entrepreneur behind Starbucks. The subtitle is “How Starbucks Built a Company One Cup at a Time”.
I enjoyed this book. Howard was passionate about his ideas for the company and persevered amidst person after person telling him that he was crazy. Who would have thought that a commodity like coffee could be so profitable?
Humans seem to resist change yet many successful entrepreneurs bring about change. I find this conflict to be interesting. The entrepreneur is seen as a nut for awhile until the idea pans out. Then they’re no longer a nut.
This book tells a great story – how Starbucks was started, how they grew, the mistakes they made, and the surprises they discovered.
October 16th, 2008 at 03:46 PM
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