Seth Godin
July 31st, 2006 by Duff OMelia
A gifted author and an expert in the field of marketing and the way ideas spread. I have read almost all of his books (Purple Cow, Permission Marketing, Unleashing the Ideavirus, All Marketers Are Liars, and The Big Moo.)
I have been studying marketing for a number of weeks now and Seth’s books have been the first part of my study. My primary motivation in undertaking such a study was to learn about ways to market this site (Soapbox).
These books have been quite eye-opening. I hadn’t realized how marketing has changed so much in the last few years. Reading Seth’s books actually caused a number of feature changes to this site and it affected a number of fundamental decisions that were made about the site’s philosophy. I’ve also been shocked about how little of marketing I understood and how vital it is to growing a business. What was I thinking being so completely focused on the technology?
I have greatly enjoyed these books and they’ve affected my thinking. I highly recommend them. I’d also recommend that you check out Seth’s Blog.




